Canadian Spammer Fined
The Canadian government announced on March 5th that it had
issued a Notice of Violation to Compu-Finder under Canada’s anti-spam law.
We’ve informed our clients in the past about the requirements of the Canadian Anti-Spam Law (CASL). While not technically an IT topic,
CASL has consequences that directly affect your computer and data systems.
Since we’re responsible for many of our clients’ systems, here are some consequences of spamming that we have to deal with:
Having your email server blacklisted.
This means that your email will not be sent until the blacklisting is lifted.
This typically requires a fair bit of submissions and coordination to the blacklisting authorities, and usually 24-72 hours of downtime.
Having your email generally regarded as spam.
In that case, chances are that your emails will end up in your recipients’ junk mail folders, or simply deleted by their spam
filtering software. This is much harder to fix, requiring a coordinated phone and email campaign to ensure that your clients and contacts
white-list your email address.
In order to avoid running afoul of the CASL legislation, your marketing team should be aware of, and acting on,
the requirements of CASL.
In addition, our government has created a great set of guidelines
on the development of corporate compliance. Well worth reading and executing.
Can We Help?
If you need assistance with:
- Your website (creating sign-up forms, opt-out forms, and email processes, etc)
- Your database (setting up fields, purging data, confirming duplicates, etc)
- Mapping and planning your opt-in and opt-out processes
then we can certainly help. Contact us here
, or contact your main consultant,
vCIO, or Dave Poley (x301) for details!